Great Splendor, Cheers, Mumbai by Night,
Sensation, Platinum Rain are the latest Diwali arrivals of crackers for
purchase online for this year, which is expected give a moral boost to the
crisis-ridden fireworks industry in Sivakasi and
Virudhunagar districts of Tamil Nadu, the country’s nerve centre of the
business. Of late, the cracker industry is losing its local light and sound in
the country due to an influx of Chinese fireworks which reportedly contain
highly combustible chemicals, which perhaps emit instant sparks.
As the latest online cracker stores is
proving to be a hit among the consumers especially among youngsters, many
firecracker retailers, based in the state and in the capital Chennai, have
already received huge purchase orders from various cities in the country
including neighbouring Karnataka, Andhra Pradesh and Kerala.
Apart from Sivakasi and Virudhunagar
districts of Tamil Nadu, Madurai, Tirunelveli, Pudukottai, Dharmapuri,
Tuticorin and Salem too make up India’s epicentre of cracker manufacturers
producing 90 per cent of the country’s requirement, every year. They sell 80
per cent of the total production to other states. Since transport of crackers
through postal and courier services is strictly prohibited, online sellers use
their own vehicles to deliver the products on time.
Last year, cracker sales were about Rs 5,000
crore, and this time, it is expected to increase by more than 10 per cent due
to the online initiative, A Asaithambi, senior advisory committee member, Tamil
Nadu Fireworks and Amorces Manufacturers’ Association, told.
Giving justification to his claim, Asaithambi
asserted that the intrusion of Chinese fireworks will not be there in online
cracker sales. According to him, in the recent past, cracker producers in Tamil
Nadu have come up with a unique idea by setting up online stores to avoid the
troubles in setting up a physical shop, since it requires several stringent norms
and formalities.
Stating that online purchase is just like any
other eCommerce website, Asaithambi said that purchase of crackers online does
not involve any risk, since the delivery is done by the retailers.
Every day, the website logs more than 8,000
people visits. Today, the cracker industry in both Sivakasi and Virudhunagar is
estimated to be worth around Rs 2,500 crore.
source: Deccanherald image courtesy: Arasanwetwo
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